Bulletins, blog pages and marketing emails - all going from strength to strength - and bringing in the business !!

Bulletins, blog pages and marketing emails - all going from strength to strength - and bringing in the business !!According to figures retrieved from Shergroup's IT system, the recently published Shergroup Bulletins 4 and 5 both received a total of over 500 'hits' from new clients and other readers; whilst the blog pieces published on the 'Sandbrook's Soapbox' pages of the Shergroup website are similarly enjoying ever increasing readership figures.

In addition, Shergroup's email marketing campaigns have been a major success in generating new business for the company. In the past year, Shergroup's highly individual (some would say quirky) brand of targeted online marketing has brought in nearly 700 new clients, generating almost £900,000 worth of new business for the company.

This is all the more impressive when one considers how cheap targeted on-line advertising is when compared to more traditional methods of advertising such as advertisements in trade publications or sponsorship of events.

Claire Sandbrook, Shergroup CEO, said of these figures:

'Over the past year our entire budget for electronic marketing has been less than £800. For every pound spent we have generated over £1,000 of new business for the company through advertising in this way. This is a remarkable statistic. A whole page advert in a trade publication would normally cost about £1,000 and would never generate that amount of business. I look forward to Shergroup devising even more effective ways of marketing our products by electronic means in the coming year.'

On the success of the bulletins and blogs, she added:

'Naturally we are very pleased with these figures - and it is especially pleasing to hear that some new clients have come to us a result of liking what they read in our bulletins and blogs. There is always room for improvement, however, and we would welcome any feedback readers may have on the presentation and content of our websites so that we can continue to develop and improve it and make our media output the most entertaining and informative enforcement bulletins and blogs out there.'
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